This was the first concept for my idea of a Chocolove xoxox rebrand. What I focused on was mainly the interaction with the packaging. I wanted the product to be shared amongst your loved ones. This only did well as a high-end specialty item. I wanted my product to be accessed by everyone thus I re-worked my concept.
This was the finalized version for my rebrand of Chocolove xoxox. Keeping the original concept of sending off a love note, I added a QR playlist of music curated for each bar.
